Emotional Wellness Creatures for a Kinder Generation
We’re building the next great emotional wellness IP — starting with kids but also designed to grow with teens and adults. We’re looking for the right partners to help bring it to life.
This early Murmoo™ sparked the story. Our final version will have even more heart.
What is a TenderWild?
TenderWild™ is a character-first emotional wellness brand.Our hero product is Murmoo — a soft, weighted creature that comes with:
• A guided journal
• A magical storybook
• A one-to-one Hero Pack donation system
Together, they teach kids the Power of 3:
✨ Spark Joy
💛 Feel Thanks
🌱 Give Kindness
This sewn-in 1/2 heart is more than decoration—it's a little pocket for wishes or notes to your TenderWild. The final version will be professionally crafted (and way cuter), but the magic’s already there.
Why It Matters
Rooted in emotional growth, not just collectibility
Launching via TikTok Shops with viral UGC and micro-influencers
Expands into publishing, animation, merch, and digital rituals
Every sale supports a child in need
Tenderhearts (chidren) use the
TenderWild Storybook
Soft Warriors (teens + adults) use the
TenderWild Journal
We’re Looking For:
💼 Licensing Agents🧸 Plush Manufacturers📚 Publishing Partners🛍️ Retail & Brand Collaborators
Let’s Build Something
Beautiful Together
From softness comes strength.
© 2025 TenderWild™ • Q3 2025 Soft Launch